Economic Trends in Martial Arts (updated 2025)

The martial arts industry is evolving rapidly, combining traditional practices with modern business strategies. From virtual training to new business models, school owners are finding innovative ways to stay competitive. In this report, we'll explore key trends shaping the industry in 2024, including revenue growth, digital advancements, consumer demand shifts, and global market insights.

Virtual training and digital innovations

The rise of virtual training has transformed the martial arts industry, creating new opportunities for business owners. Many schools have integrated online training alongside in-person classes, offering more flexibility for students.

Key trends in virtual martial arts

• Hybrid training models: Schools are combining in-person classes with online sessions, making training accessible to students worldwide.
• Live-streamed and on-demand classes: Platforms like Zoom and YouTube allow students to train remotely, ensuring consistency in their practice.
• Virtual reality (VR) martial arts: Emerging VR technology enables students to practice techniques and spar in simulated environments.
• Mobile apps for training and engagement: Many dojos now use apps for class scheduling, progress tracking, and instructional videos.

With these advancements, martial arts businesses are no longer restricted by location. Schools that offer flexible training options, including online content and hybrid learning, are attracting a broader audience. The ability to provide digital training supplements in addition to in-person classes has created new revenue streams while enhancing student retention.

Revenue growth and economic trends

The martial arts industry is experiencing steady growth, with more schools opening and participation increasing post-pandemic.

Key financial insights

• U.S. martial arts market revenue has grown to an estimated $19.4 billion in 2024.
• The global martial arts industry is projected to reach $170 billion by 2028.
• Membership numbers have rebounded significantly, with more students returning to in-person training.
• Martial arts remains a priority for many families despite economic fluctuations.

The industry continues to expand as families recognize the long-term benefits of martial arts for children and adults alike. However, economic challenges mean that schools must stay competitive by offering flexible pricing, value-added services, and community-focused programs to maintain steady enrollment numbers.

Emerging business models

Martial arts schools are shifting toward innovative business structures to remain competitive and profitable. While independent dojos continue to thrive, franchise-based models have gained traction.

New business approaches

• Franchise expansion: Brands like Premier Martial Arts have scaled to 200+ locations, demonstrating the growing demand for structured business models.
• Independent dojos remain strong: Despite franchise growth, over 42,000 schools in the U.S. remain independently owned.
• Hybrid training programs: Schools that combine in-person and online training see increased student retention and engagement.
• Diversified revenue streams: Successful schools offer private lessons, merchandise sales, after-school programs, and corporate training sessions.

Schools that diversify their revenue streams and adapt to new business structures are in the best position for long-term success. While franchises provide a recognizable brand and operational support, independent dojos have the advantage of creating unique, community-driven experiences. The ability to tailor programs based on student needs remains a key factor in profitability.

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Global and regional market trends

Martial arts is growing worldwide, but trends vary by region. Each market presents unique opportunities and challenges for school owners.

United States

• The largest martial arts market, with over 50,000 schools.
• High demand for youth programs and fitness-oriented martial arts.
• MMA and Brazilian Jiu-Jitsu (BJJ) continue to rise in popularity.

Europe

• Strong participation in judo, karate, and kickboxing.
• A shift toward commercialized operations rather than community clubs.
• Growing demand for self-defense programs, particularly for women.

Asia

• Martial arts has deep cultural roots and widespread participation.
• MMA gyms are growing rapidly due to the popularity of organizations like ONE Championship.
• Increased integration of technology in training, including AI-based coaching tools.

While the U.S. and Europe have seen increased commercialization, Asia remains a dominant force in martial arts, preserving traditional styles while embracing new business opportunities. Schools that recognize regional preferences and tailor their offerings accordingly will see the most success.

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Changes in consumer demand

Martial arts participation is shifting across different demographics, influencing how schools market and structure their programs.

Who is training in 2024?

• Children (ages 7–12) remain the largest segment, making up 26% of total enrollments.
• Young adults (25–34) are a major demographic, drawn to martial arts for fitness and self-defense.
• Women’s participation is rising, particularly in karate and taekwondo.
• Older adults (50+) represent a smaller but growing segment, with interest in arts like tai chi and aikido.

Schools that tailor their programs to appeal to multiple age groups and genders will be best positioned for growth. Offering specialized programs, such as women’s self-defense workshops or kids’ leadership programs, helps attract and retain students across different demographics.

Technology adoption in martial arts

Martial arts businesses are leveraging technology to improve training, automate operations, and streamline customer interactions. From AI-powered coaching to CRM software, technology is reshaping how schools operate.

How technology is shaping martial arts schools

• AI-driven coaching tools provide real-time feedback on technique and movement.
• Wearable technology, such as smart gloves and impact vests, helps track training progress.
• CRM software automates administrative tasks like billing, membership tracking, and communication, reducing reliance on traditional bookkeeping methods.
• Social media marketing on platforms like Instagram, TikTok, and YouTube increases brand visibility.
• Online booking systems and automation simplify membership management and class scheduling.

Many martial arts schools are shifting to AI-powered business tools and CRM platforms to increase efficiency, reduce administrative overhead, and focus more on student engagement rather than manual tasks. These advancements allow school owners to automate marketing, schedule classes with ease, and improve overall customer experience. As technology continues to evolve, martial arts schools that integrate these solutions will gain a competitive edge.

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• Increase efficiency with automated billing, scheduling, and communication.
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See why over 2,000 martial arts studios trust MyStudio to power their businesses. Schedule a free demo today and learn how we can help you grow and scale your school